My journey as an entrepreneur started in 2011. Previous to that, I worked for 25 odd years for others. My thank you gift for years of services was to be FIRED! This was a devastating day for me and left me reeling from everything that I knew to be true. My career was at an all time low.
As it turned out, my devastating day turned out to be the beginning of great days. One of the shareholders of Petrotag approached me regarding purchasing the company. My background was primarily in bookkeeping, with some sales and management. I was definitely interested, but had a huge learning curve ahead of me. This was a highly technical company that manufactured, installed and serviced tank monitoring in the oil and gas industry. But I really wanted to try it on my own so we purchased Petrotag Technologies Inc. in the fall of 2011. The purchase price had a 5 year plan to pay it off. By adjusting some low hanging fruit, we paid it off in 1.5 years!
At age 18, Danielle Robson was living in Alberta and going to university, with plans to become a lawyer. Her best friend’s dad owned several Tim Hortons franchises in Edmonton and one of Danielle’s jobs was working for him. He recognized something special about Danielle and threw out the idea that she should apply for her own store. With support from her family, they did, and three weeks later, in June 2003, they had their first Tim Hortons store in Saskatoon, on Fairlight Drive.
Fast forward 15 years, and “Hurricane Dani” shows no signs of slowing down, having just opened their tenth Tim Hortons store. They also own two Mr. Mikes restaurants. With over 300 employees and a young family at home with three kids under age 10, what drives Danielle Robson? Talking with Danielle, she’ll admit she thrives in chaos and jokes that if she wasn’t having a baby or opening a store, she would be bored. Her definition of boredom is different from most people’s.